Technology and Science01 October, 20262 min read
OpenAI Adds Virtual Try-On And Favorites To ChatGPT Shopping With ChatGPT Images 2.5
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OpenAI adds virtual try-on and favorites in ChatGPT Images 2.5. Features work on mobile and web, using user photos for clothing and accessories.
5 outlets told this the same way.
Try On and Favorites
OpenAI rolled out two new shopping features inside ChatGPT, including a way to virtually try on clothing and accessories using a user’s own photos and a Favorites option to save products in a library. OpenAI said, "A “Try on” button will appear on product listings for clothes and accessories in ChatGPT." OpenAI also said users can "select it, then take or upload a selfie to generate a virtual try-on with ChatGPT Images."
“A ‘Try on’ button will appear on product listings for clothes and accessories in ChatGPT.”
OpenAI tied the virtual try-on to ChatGPT Images 2.5, which the company says produces more natural lighting and richer textures, and it saved the user’s reference photo for future try-ons. OpenAI positioned Favorites as a function that lets users save products they like for later reference, with those items saved alongside their try-on images.
How the tools work
ChatGPT’s virtual try-on lets users upload a selfie or a full-body photo to visualize how an article of clothing or an accessory might look on them. Users can "upload an image of an item, like a web screenshot, and ask ChatGPT to try it on for you." OpenAI also described Favorites as saving products discovered during shopping so users can come back to them later, with those items saved alongside try-on images.
Users can change or delete the reference photo in Settings, then click on Personalization and then under Reference photos. OpenAI further framed the shopping experience as conversational, saying users could describe a style they want to try and ask ChatGPT to shop for the pieces needed to complete the look.
Competition and scale
OpenAI’s rollout arrived as AI assistants explored consumer shopping use cases, after OpenAI had to pivot from an earlier instant checkout idea that ended up not performing well. Agentic AI startup Instinct began pushing product recommendations, and some people felt those proactive recommendations were an overreach, more akin to ads than helpful suggestions. OpenAI updated ChatGPT Images to version 2.5 on Thursday, adding virtual try-on and a way for shoppers to save items they like in their library.
“OpenAI already had to pivot from one of its earlier ideas in this space, an instant checkout feature that ended up not performing well.”
"Images 2.5 produces more natural lighting and richer textures," and the company said the images are better at preserving subjects in reference photos. The changes could be meaningful because ChatGPT has "1.2 billion weekly users," while the fashion industry continues trying to connect with consumers in a rapidly changing shopping landscape.