Pudgy Penguins Launches Vibes Series 3 Trading Cards at Target Across the US

Pudgy Penguins, an Ethereum-based NFT project, expanded its trading card game into mainstream retail by placing Vibes Series 3 trading cards on shelves at Target stores across the US nationwide.

“Summary - Pudgy Penguins has started selling trading cards at Target stores in the US as it expands its offline business”

bloomingbit

Cryptonews.net said the launch of Vibes Series 3 marks the game's biggest retail expansion to date and brings the total number of circulated cards to 15 million.

bloomingbit

Bloomingbit reported that Cointelegraph said the Vibes Series 3 trading cards launched at Target stores across the US around June 19 and that the release brings the total number of cards distributed to 15 million.

The new set adds new gameplay mechanics and original artwork, and it includes characters from the Moonbirds collection, according to the descriptions in the coverage.

Alongside the Target rollout, Pudgy Penguins said it would halt further development of its mobile game Pudgy Party and focus on Pudgy World, a free-to-play browser game.

Pluang reported that Pudgy Penguins is shutting down its mobile game Pudgy Party, which launched in August 2025 and gained over 1 million downloads, to concentrate on Pudgy World, a free-to-play browser game launched in March 2026.

Cointelegraph

Cryptonews.net said Pudgy Penguins launched the skill-based Pengu Clash game on The Open Network in 2025 and that it also launched Pudgy Party in August 2025, with the project later saying it would stop further development.

Crypto Briefing tied the Target push to a broader strategy shift, noting that Pudgy Penguins discontinued Pudgy Party to focus resources on Pudgy World.

The Target expansion is framed as part of Pudgy Penguins' effort to turn its NFT-born intellectual property into a broader entertainment franchise, with the Vibes Series 3 release described as a mainstream consumer product push.

“Pudgy Penguins expands retail footprint with Target trading cards The Ethereum-born NFT brand is placing its Vibes Series 3 trading cards on shelves at Target stores nationwide, pushing deeper into mainstream physical retail”

Crypto Briefing

Crypto Briefing said the Vibes TCG Season 3 hit shelves at Target stores across the US around June 19 and described the new series as introducing tiered Soulbound Tokens for Pengu Card users.

Pluang added that the release includes blockchain-linked Soulbound Tokens that connect physical cards to digital assets, and it said the move boosted the project's PENGU token price.

Crypto Briefing reported that PENGU rallied roughly 7% around the time of the Target announcement and that, as of June 20, the token was trading at approximately $0.0067 with a market cap of around $420M.