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Audi Q9 revealed
Audi is preparing the Q9 as a new flagship SUV positioned above the Q7, with a debut planned for 2026 and an interior preview tied to the global unveiling on July 29, 2026.
“globally on July 29, 2026”
CarDekho says the Q9’s cabin features a dual-tone black-and-white theme and offers both six-seat and seven-seat layouts, with a dashboard that combines a digital instrument cluster, a central infotainment touchscreen, and a dedicated passenger display.
Audi’s own media materials describe the Q9 as “Roomier than ever before” and say the first large full-size SUV sets “new standards for space and exclusivity,” with electrically powered doors and up to seven seats.
The Audi Q9 interior preview also emphasizes a panoramic sunroof with switchable transparency, and Audi says the roof measures approximately 1.5 square meters and can be opened wide for an open-air experience.
Tech, seats, and sound
Audi’s media briefing highlights automatic doors, “six or seven seats,” and an illuminated panoramic sunroof with switchable transparency, framing entry as “an experience in itself.”
Motor1 reports that the Q9’s interior includes a choice between a six or seven-passenger layout and says the cabin’s audio system uses “22 speakers and north of 1,300 watts of power.”
Car and Driver adds that the Q9’s doors are power-opening and closing, and it says the power doors can be actuated via the handle, a button on the inside door handle, the touchscreen, the remote, or the Audi smartphone app.
Across the previews, the Q9’s “4-D” sound is repeatedly tied to seat vibration and a Bang & Olufsen setup, with Car and Driver describing speakers in the headrests that can “vibrate to the music” to create “4-D” sound.
Markets and competition
El Desmarque says the Q9 is aimed at markets where luxury, space, and image matter, naming China, Norteamérica and Oriente Medio, and it adds that the SUV is designed for up to seven plazas.
“orientado a mercados estratégicos como China, Norteamérica y Oriente Medio”
Auto Express frames the Q9 as coming to the UK and says it will be revealed on 29 July, positioning it against rivals including the BMW X7, the refreshed Mercedes GLS, and the Range Rover.
CarDekho says Audi is expected to bring the Q9 to India in the second half of 2027 with prices likely to start at around Rs 1.50 crore (ex-showroom), and it lists competitors including BMW X7, Mercedes-Benz GLS, and Land Rover Defender 130.
In the lead-up to launch, Audi’s CEO Gernot Döllner ties the Q9 to “Vorsprung durch Technik” defined by the in-car experience, while the previews emphasize the Q9’s role as Audi’s new full-size three-row flagship.
