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First Profit, 2025
Victoria Beckham Holdings, the fashion and beauty brand founded by Victoria Beckham, posted its first operating profit in 2025, reporting an operating profit of £7.3m after years of losses.
“made an operating profit of £7.3m in 2025”
The company said revenue in 2025 rose 15% to £129.8 million, and it described the turnaround as coming after an operating loss of £1.6 million in 2024.
BBC reported that Lady Beckham told the Financial Times, "We have all worked hard for a long time for this moment of profitability and growth," as the accounts showed the shift into profit.
The BBC also said the business had been "tens of millions in the red" during the period covered by a Netflix documentary, and that her husband Sir David described the moment she asked him for more money: "We need some more money, the business needs more money".
Beauty and Demand
The accounts described the beauty side as delivering "one of its strongest performances to date," with Foundation Drops leading the skincare momentum.
BBC said Foundation Drops had a 25,000-strong waiting list and doubled the size of the skincare part of the company, tying the product demand to the wider move into profitability.
In parallel, the company said the fashion side delivered "strong double-digit growth" overall in 2025, with the accounts pointing to momentum in denim and jersey.
The Business of Fashion, citing Bloomberg, said the brand flagged strong demand for "tailoring, occasion-wear and elevated daywear" as it posted the first-ever operating profit.
Next Moves and Stakes
With the first profit in hand, Victoria Beckham Holdings said it was preparing for a next phase of profitable growth, with chairman David Belhassen stating the business was "powerfully positioned for its next phase of profitable growth."
“"powerfully positioned for its next phase of profitable growth."”
BBC quoted CEO Sybille Darricarrère Lunel saying, "Achieving our first operating profit is a landmark moment for Victoria Beckham," and it linked the result to "several years of disciplined execution and strategic investment."
L’Express Franchise reported that the company announced a new flagship store in New York on Mercer Street, with an opening planned for September 2026.
The same L’Express Franchise report said the company’s results for the exercise 2025, known on 31 August 2026, marked the fifth year of double-digit growth for the group, while it also noted that the brand’s temporary presence in Bal Harbour Shops, Miami ran until 30 September 2026.